The boutique area of this local shop is full of colorful handmade items. As I looked at my display in the store, I realized that it just kind of got lost among all the cute things. I needed to come up with something that would grab customers eyes and draw them in. The craft store (Pebbles in My Pocket) sales mostly scrapbooking and paper crafting supplies. I realized that my displays needed to appeal to the type of customer in this store. I needed to incorporate scrapbooking into my displays.
I decided not to do necklaces and jewelry bags this time around. But I included leather anklets with the earrings and bracelets. I made a separate display for each type of jewelry so that they could be spread out among the boutique area.
I am very pleased with the way all of these turned out, and interested to see if the more appealing displays make a difference in the amount of sales I receive.
I would love to hear what you think!